Do you have a large following through social media? Site’s like Facebook have live marketing tools that you can utilize to make the most of your following. Social media sites like Facebook are perfect examples of how you can use a Facebook Live Event to take advantage of your existing followers and drive more traffic to your site.
Facebook Livestreaming, was launched in 2015, as a response to seeing video content consumption on the rise. Following on from that there are numerous brands that use it regularly to engage with their network, the cost is low and exposure is high. A perfect match some would say.
Facebook Livestreaming allows you to broadcast live through viewers feed by interacting and engaging with people on a personal level, by speaking directly to them and answering live comments they might share with you. You already have a captive audience, as the viewers have already ‘liked’ your page. This allows you to use Facebook livestreaming as a way to engage with your audience and hopefully like and share your Facebook livestream to increase your reach and audience.
Facebook Livestreaming gives your organisation reach anywhere in the world. You are able to communicate with people in real time and push your message through a traditional social media channel. Facebook Livestreaming allows you to reach people in their personal time without feeling obtrusive as they are choosing to watch your Facebook Livestream on a page they have chosen to like and follow.
According to numerous research outlets, online users are spending three times longer watching live videos compared to pre-recorded videos. Why would you not consider giving Facebook livestreaming a go?
Talk to us today about how we can help you start Facebook Livestreaming and see what a difference it will make to your marketing efforts.