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Good practices to implement before you live stream your event.

We find when clients hold their first live stream event, the planning process and all the technical lingo that goes with the live production can be overwhelming for the client. This blog will explain some of the technical jargon and overwhelming situations you may be nervous about when Live streaming your event and what you can do to reduce the anxiety that may be associated with your up and coming live event in the future. Where is the live streaming player going to be played and will it work? This is a concern brought up by many of our clients before a live streaming an event as the misconception is maybe the embed code that has been embedded into their personal site, company site or a social media platform like Facebook Live will not receive the production...
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Shark Island Challenge 20th Anniversary live streams to Facebook.

The 20th Anniversary of the Shark Island competition hosted by World Bodyboarding association was held recently in South Sydney’s coastal town Cronulla. The event saw body boarders come from all over Australia to compete against twenty-five of the nations best in the one-day event and battle it out for the prestigious 20th-anniversary trophy and prize money This event was broadcasted live on Facebooks Live streaming platform for the duration of the competition, being finally won by South Coast professional bodyboarder Jason Finlay who won narrowly ahead of local Shaun Pyne. For this Facebook Live Streaming event, golive set up two 4k Red cameras on land, one being wide and the other tight to capture the action from the land. Another red epic camera...
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The history of livestreaming

Although Livestreaming feels like a relatively new medium, in fact, it has been around for 100 years even before computers came onto the scene in the early 90s. Things really started to change in the Live-streaming universe in the 1990s and the 2000s when bandwidth improved, which helped the networks increase the capabilities of Livestreaming dramatically. This increase in computing and connecting capacity with the development of programming tools started to set things in motion to become closer to the Livestreaming world as we know today it today. Along with the commercial development of the Internet, this allowed the first true Livestreaming media to be born.Fast-forward to today, and we are in a Livestreaming generation where most events will have...
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The truth about Live webcasting

Live webcasting is a growing trend…. Don’t believe us? Statistics don’t lie, check-out the fascinating statistics compiled by livestrem.com which we have outlined below – enjoy the read ☺ Did you know more than 80% of Internet and mobile audiences watched more live video in 2016 as compared to 2015 and streaming video accounts for over two-thirds of all Internet traffic and is expected to jump to 82% by 2020? - 80% of brand audience would rather watch a live webcasting from a brand than read a blog, and 82% prefer live video from a brand to social media posts - More than one in 5 Facebook videos is live and are watched 3x longer than videos that aren’t live anymore - Breaking news makes up 56% of most-watched live content, with conferences...
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Go Live Sydney branch is going to not only rent video cameras in Sydney but will supply our rental equipment throughout the whole of Australia.

For the last five years, we have been solely focusing on providing professional Live Streaming services for various types of industries for big and small organisations throughout Australia and some international countries respectively. Over these years we have LS small sporting events, weddings, conferences, large festivals and many other types of industries using the latest and most reliable live streaming equipment on the market. What we have learned from providing our professional services is, quality is what counts and settling for anything less could potentially be the difference between a good or bad live production and potentially leave the viewer with a poor perception of what your brand represents. Also with many year's knowledge of learning...
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Laser clinics Australia host a live webcasting in Sydney

Skincare and cosmetic Clinic Company Laser Clinic was looking for the best way to engage with clients and interested parties to explain how professional skin and beauty procedures work, plus what clients can expect when getting the treatment done from one of their 80 clinics located throughout Australia. After doing extensive research on the best way to engage with as many people as possible, Laser Clinic decided to host a Live Webcast through Facebook Live from their central Sydney office.  The beauty clinic explained that not only was this the best way for targeting a large audience but also the most cost effective. For this live Webcast, former Melbourne news reporter Nicola Wood asked Dr Jonathan Hopkirk valuable questions on what to expect when...
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Increase the attendance at your next event through livestreaming

FACT: 67% of viewers are more likely to buy a ticket to a similar concert or event after watching the live video of an event. (source: livestream.com) The common concern we hear is “I want bums on seats, Livestreaming the event will make people not come to the actual event”. This is false, statistics have shown that by offering live video streaming to your audience they are more likely to purchase a ticket to the event. Think of Live video streaming or Livestreaming as a way for your audience or viewing base to trial or test your event out prior to attending. This lends itself to 2 key benefits: 1 – The quality of your attendees is far better as people who have watched the live video stream and then decided to purchase a ticket are a much warmer...
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Livestreaming – who is it for?

The short answer ….. everyone …. every organization. ….   Livestreaming for corporates Livestreaming for conferences Livestreaming for churches Livestreaming for marketing or event agencies Livestreaming for TV&Radio Livestreaming for Sports Livestreaming for Government organisations Livestreaming for Educational purposes Livestreaming for Music related events   Every single one of the above industries have used Livestreaming to reach their audience. It is not seen as a ‘nice to have’ anymore but an essential part of your marketing mix. Not only that but Livestreaming can save your company 1000's of dollars in roadshows or flying staff around the country, doing your budget wonders.   Go Live Australia recently livestreamed...
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Key benefits of renting live switching equipment

Renting Live switching equipment and camera equipment Has increased in popularity over the past few years for a variety of reasons. A few key contributors to the growth of equipment rentals include the rising cost of purchasing equipment, the continual upgrading of technology that supersedes the previous models, meaning organisations wanting to deliver a livestream are looking to reduce the cost of their event streaming without reducing quality for their viewers. In many instances, renting has become a viable option for many companies, and provides them with the ability to cut costs while still providing a livestream component to their events. Here are some potential benefits of renting live video stream equipment. Avoid the Initial Purchase Cost Purchasing...
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Going Live in Queenstown with the All Blacks Richie McCaw at the Mastercard Town Touch Tournament

October 28th in New Zealand Queenstown, the Lakes community was invited to come out in force and cheer on their local teams as they played former All Blacks player Richie McCaw’s and his touch football team the All-Stars in a touch football tournament hosted by credit card company Mastercard. This event was to promote Mastercard new Tap feature, calling the event “Tap for your Town Touch Tournament”. Queenstown Lakes hosted the event at their local football grounds as they made the highest number of contactless payment transactions per capita from June to August. Mastercard not only wanted to share the game with the locals but the rest of the football fanatic country New Zealand. Our live webcasting services allowed them to do this by hosting the...
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